According to a report by Forbes, Apple is expected to increase the prices of its iPhone 15 lineup by up to $200. This would be the biggest price hike in the history of the iPhone, and it could come as a shock to many consumers.
The report cites sources familiar with Apple's plans, who say that the company is planning to increase the prices of the iPhone 15 Pro and iPhone 15 Pro Max by $100 each. The iPhone 15 and iPhone 15 Plus, on the other hand, are expected to see a smaller price increase of $50 each.
Apple has not yet confirmed these reports, but they would be in line with the company's recent trend of increasing prices for its products. In 2022, Apple increased the prices of its MacBook Air and MacBook Pro laptops by up to $100.
The price hike for the iPhone 15 could be a sign that Apple is facing increasing costs for components and manufacturing. It could also be a way for the company to increase its profit margins.
Whatever the reason, the price hike is likely to be met with resistance from consumers. Many people are already struggling to afford the current prices of iPhones, and a $200 increase would make them even less affordable.
It remains to be seen whether Apple will go through with the price hike. However, if it does, it could have a significant impact on the sales of the iPhone 15.
Here are some of the reasons why Apple might be considering a price hike for the iPhone 15:
- Increasing costs: The cost of components and manufacturing has been rising in recent years. This is due to a number of factors, including the global chip shortage and the war in Ukraine.
- Increasing profits: Apple is a very profitable company. In 2022, it generated $94.6 billion in profit. A price hike for the iPhone 15 could help Apple to further increase its profits.
- Competition from other premium smartphones: Apple faces increasing competition from other premium smartphones, such as the Samsung Galaxy S22 and the Google Pixel 6 Pro. These phones are priced similarly to the iPhone, so Apple may need to increase the price of the iPhone 15 to remain competitive.
It is important to note that these are just some of the reasons why Apple might be considering a price hike for the iPhone 15. Apple has not yet confirmed any plans for a price hike, so it is possible that the company will not increase the price of the iPhone 15.